…read all about it!
It’s fair to say this commercial managed something I didn’t think possible: It made my skin crawl.
Given the proliferation of guns and the all too familiar tales of tragedy witnessed in the past few years regarding their use and abuse, seeing something like this is just so…wrong.
Then again, the article notes that the commercial’s maker got what they wanted: Publicity. The commercial makers knew the National Football League wouldn’t allow them to run the ad as it is counter to their list of permissible spots. Therefore, they got their publicity without having to pay the several million dollars necessary to actually air the ad during the game.
How perfectly cynical.