Have you heard of the Juicero?  Its a brand new product that looks like this:

The Juicero (on the left of the picture) is a Wi-Fi enabled device Silicon Valley invested some $120 million on and which you can buy for a mere $400.  Its function is to squeezes juice out of the packets you see on the middle to the far right of the above photograph.

Looks all neat and futuristic, right?

Only problem is: People quickly found out you can squeeze the freaking juice out of those juice bags with your own hands, so why in the world would you spend $400 on a machine that does what your own hands can do for you for free?

Think I’m pulling your leg?  Can’t believe that someone would invest a single dollar, much less $120 million on a device like that?  Then check out this article by Timothy B. Lee and found on Vox.com:

Silicon Valley invested $120 Million in a $400 Juicer that works as well as your hands

Still having trouble believing such nonsense could possibly ever rise above a pitch, much less be so well funded and ultimately sold on the market?  Here’s a video by Bloomberg which shows the Juicero in action versus a pair of…hands:

If I were an investor in this *cough* beautiful new tech, I’d be looking for a really high window to jump out of.

Not because of the money I just lost, but because of the embarrassment that I was taken for a ride.

I mean, if the Juicero was like a blender and you put fresh fruit/veggies into it and it produced your drink, that’s one thing.  But taking bags of already made juice and simply squeezing the bag’s contents into a cup…?  And then asking a “mere” $400 (ok, $399) for this wonderful product which, to its eternal credit, has Wi-Fi?!?

It’s like creating a $400 machine that takes your cans of Coke or Pepsi or YooHoo or whathaveyou and punches a hole in their bottom and then drains the contents into a cup.

Seriously, what the hell?!

I imagine there are many very red faces out there who bought into and invested in this silly -and completely useless- product.

I just hope none of them lost more money than they could afford.