Over at Slate.com Willa Paskin wrote a fascinating (to me, anyway!) article concerning Netflix and their recent release of watched program information, something they are often hesitant to do:
The upshot of the article is that Netflix, who as I mentioned before are usually tight lipped about their watched programs, offered some information on their programs such as You, Sex Education, and Bird Box and… the numbers are eye opening, to say the least.
The author rightly questions whether the numbers are totally accurate. After all, what constitutes a “watch” of a series? Supposedly Netflix counts 70% of a watched show as valid, but while that may apply to stand alone movie such as Bird Box, one wonders if that also applies to a series of episodes.
Still, and again as the author notes, the numbers presented, even assuming they are likely inflated (and you can adjust them as you feel), are nonetheless staggering and the comparisons made to other successful feature films or TV shows hint at the very real possibility that there is a whole sub-culture out there that watches things which “regular” networks do not bother with.
One of the things I’ve noted with this new age of information is that sometimes unexpected things bubble to the surface and become popular. It’s almost impossible to predict what will “click” with the masses, but it does once again prove the late William Goldman was right when he said about making movies:
Nobody knows anything… Not one person in the entire motion picture field knows for a certainty what’s going to work. Every time out it’s a guess and, if you’re lucky, an educated one.